ch 6

• exploritory research- the inital collection and analsis of information used when very little is known about a subject; it forms a foundatiuon for later research
• focos group- a group of people whose apinions are studied to determan the opinions that can be expected from a llarger population
• descriptive research- the collection of information to determan the status of something such as in developing a costomer profile
• historical research- the study of the past to explane the present and predict the future
• secondary data- information that has already been collected by someone els
• primary data- info collected for the first time, is current, and relates directly to the collectors study

blue ocean

The blue ocean is like a safe spot from other companys were your company can relax and make their money, the red ocean is a place of complete compotition, like owning a bar in vages.

if your in the blue ocean that means that you had done something with your passion that seperates you from other companys, something smart cool and abstract.
RECONSTRUCTION MARKET BOUNDRIES
FOCUS ON THE BIGGER PICTURE NOT THE NUMBERS
REACH BEYOND THE EXISTING DEMAND
GET THE STRATIGIT SEQUENCE RIGHT
OVER COME KEY ORGINIZATIONAL HURTLES
BUILD EXICUTION INTO STRATIGY

levi giebrecht

• the only way to be succesfull is to love ur buisness
• do your best no matter what u do.