trends

Many brands have struggled when it comes to converting a popular offline presence into online recognition. Hoping to remove any practical barriers to this process, and encourage instant online appreciation, remault were displaying their innovative Facebook share pillars at the recent AutoRAI Amsterdam Motorshow.

The show is the largest automotive event in the Netherlands, and featured brands such as BMW, Lamborghini, Audi, Mercedes, Porsche, Ferrari, Bugatti, Lotus and Jaguar. In order to stand out from the crowd, Renault cars were accompanied by Facebook pillars designed in collaboration with blogmij.

 The 250,000 visitors to the show were invited to collect their free Renault RFID micro-chip embedded cards from the Renault stand, which they could then link to their Facebook profile. Once the card had been linked, simply swiping it in front a car’s pillar would count as a Facebook “like”, posting a link to that car on the card bearer’s profile.

good to great

the hedgehog concept

• precisely, the hedgehog concept is simple, crystalline concept that flows from deap understanding
• what are you best in the world at
• what drives you to ecinomis engine
• what are deaply passonit about
• know thyself
• the concept is not to be the best, a startegy to be the best, an intention to be the best, plan to be the best.it is an understanding of what you can be the best at
• can each groupo each person have a good hedghog concept

 

my summery of what the headgehog concept is that you may have a tallent but not be the best, but exicute with intention that soon you shall be the best.

a culture of discipline

• " the purpose of breaucracy is to compensate self disaplin
• focos on what you have accoplished and what you said you were going to accomplish.
• should we have a stop doin list?

SFU

the summery of this presontartion is that over the last 100 years advertising has gotten verry big in the eyes of the public. there are very powerfull advertisments that show what we could do for the inviorment of powerfull presontations on how good blue bird vodka is.

first who, then what

• if we get this right, people on the bus, the right people in the right seats and the wrong poeple off the bus, ...p.41
• "if we have the wrong people it dosent matter weather you descover the right direction; you still wont have a great company, great vision without great people is irrelevant."p.42
• the right people need to be tightly managed or fired up.p.42
• in a good to great transformation people are not your most important asset. the right people are. p.51
• the only way to deliver to the people who are achiving is to not burden them with the people who are not achiving.p.53
• dsont higher dudds

practical priciples:

1. when in doubt dont hire, keep looking '
2. when you know you need to make a people change, act.
3. put yoiur best people on your biggest opprotunitys , not on your biggest problems\

• hwta does this say priciple say to us?
• how does this principle inform your class
• how do you tell if some one is the right person on the bus

Young Entrepreneur, Catherine Cook of MyYearBook.com 

                 march 2005, Catherine Cook was fifteen andher brother, David Cook was sixteen when they were just flipping through a old school year book. what they were searching for was a better hay to get to know their class mates.  When they first got the idea they started brainstorming a general idea of what cathrine and david wanted: superlatives, profiles, classes, groups. afetr a bit of thinking they landed on the name myYearbook, and added smiley faces in the O’s (which is still myyearbook's logo) and MyYearbook was born.

myYearbook now has more than 5 million members and we are growing by 20,000. In 2006, myyearbook raised $4.1 million from US Venture Partner and first round capita.in 2008, myyearbook raised $12.8mill dollers in a series b round. In February, 2010, myYearbook reported the company ended 2009 with a $20 million dollar run ratehttp://www.myyearbook.com/

chaper 10

• marketing plan- a plan used by a buisness to guide its marketing process to a desire conlusion based on info obtained through market resesarch and target market directions
• marketing objectives- what a buisness wants to accomplish through ita marketing effort
• marketing mix- the five p's, product, place, price, promotion and people

product consideration include:

• features and benifits
• branding, packaging anf labeling
• selection
• positioning
• mix

• brand- the name symbol or design used to identify a product
• package- the physical container or wrapper used to present info
• label- the part of the package used to present info about the product
• product positioning- how costomers see a product comparison to another product
• product mix- all the products the company sells or makes
• channel of distribution- the path a product takes from producer or manufacturer to final user or consumer

sam waltin

• sam put every ounce of energy in to building his image
• thats all he ever talked about
• sam bourn 1918
• his dads job was to evict people who couldnt keep payment on farms in the prairys
• james his brother was born 3 years later
• sam was loved to learn since he was able to walk
• sam was the quarter back on the foot ball team and nnever lost
• he began his retail career at a J.C. penny company
• sam had join the millitary for the 2nd world war
• once he was merryed he headed to =youta and had his first born
• sam had bought ben franklen store stalks
• he had found a claus that allowed him to buy other mercgents form differant stors
• he bout items and then sold them for cheaper at his new store
• 3 years of succes
• then the land loard wouldnt reneu his lease so he had lost the store
• he then moved to bentonvill
• a town of only 3000
• he insisted on a 99 year least this time
• around 1950 he had came up with a great retail idea
• he mad a store where boys clothing was less
• in 10 years he aquiersd 16 stores in 3 states
• even lower prices could make him even more money
• he then came out with wal mart and filled it with every thing from hardwar to wimens cloths
• it mad 1 mill in sails in one year
• in 61 he bought a wner ship at the back so he could lend himself money
• in 63 he opend 2 more store in 64 he opend 16 more wiht in 2 moles of the lats
• in he made up his absents to the family by taking his family on month long camping trips
• sam was in debt 2 mill at 68
• k mar and s3ears were wall marts rivals and very much bigger
• once a truck driver retired he chequ for 700 thousond dollers
• in 1980 he had 110 stores

• in 1985 sam was the riches man in the country
• and he still drove his old pick up truck
• in the bad monday he lost 1.5 million dolers
• but still the riches man
• he was diegnosted with bone cancer in 1989
• in 92 presedent bush honored sam with the metal of freedom
• april 5 1995 he had died :(

what i have learned from the great sam waltin is that you dont have to born into a rich family,you can come out of that porrest family ever and still become the richest man in the world by perserverence and a dream with the right skills. you dont have to be a  genius but you have to know how to manage your money.