- marketing plan- a plan used by a buisness to guide its marketing process to a desire conlusion based on info obtained through market resesarch and target market directions
- marketing objectives- what a buisness wants to accomplish through ita marketing effort
- marketing mix- the five p's, product, place, price, promotion and people
product consideration include:
- features and benifits
- branding, packaging anf labeling
- selection
- positioning
- mix
- brand- the name symbol or design used to identify a product
- package- the physical container or wrapper used to present info
- label- the part of the package used to present info about the product
- product positioning- how costomers see a product comparison to another product
- product mix- all the products the company sells or makes
- channel of distribution- the path a product takes from producer or manufacturer to final user or consumer
No comments:
Post a Comment